Webinar: Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Date and Time
Wednesday, December 4, 2019
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Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is open a week early, EXCLUSIVELY to members of the Wharton Global Clubs Network and Wharton Fund donors. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit. 


Webinar Title: Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Webinar Date: Wednesday, December 4, 2019

Webinar Time: 12 p.m.ET

Led By: Nicolaj Siggelkow and Christian Terwiesch


Nicolaj Siggelkow, David M. Knott Professor, Professor of Management, and Codirector of the Mack Institute for Innovation Management


Christian Terwiesch, Andrew M. Heller Professor at the Wharton School; Professor of Operations, Information, and Decisions; Professor of Health Policy, Perelman School of Medicine;  and Co-Director of the Mack Institute of Innovation Management


Pre-registration is available to members of Wharton Clubs. Register today, by following the appropriate link below:

WHARTON ALUMNI: https://apps.wharton.upenn.edu/webinarseries/webinar/110/

NON-WHARTON ALUMNI: https://whartonalumniaffairs.wufoo.com/forms/kani04u1vrbbxn/


About this session:

The Internet-of-Things, wearable fitness devices, crowdfunding, robo-investment advisors, 3D printing … business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.  In this presentation, Christian and Nicolaj will show how companies are fundamentally changing the way they connect with their customers and other players in their ecosystem through new technologies. Savvy firms are shifting from occasional, episodic interactions -- where customers realize they have an unmet need and then look for ways to fill it -- to staying continuously connected to their customers, providing services and products even before customers become aware that these needs have arisen.

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