The 2018 Annual Super Bowl Advertising Review with Tim Calkins

Date and Time
Tuesday, February 6, 2018
7:30am— 9:00am
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McDermott Will & Emery
444 W Lake St
40th Floor
Chicago, IL 60606
United States
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The Wharton Club of Chicago in conjunction with the Harvard Business School Club of Chicago invites you to hear an in depth review of famed Super Bowl advertising.

Registration Deadline: Feb 2

20170208_tim_calkins-small.jpgTim Calkins, Clinical Professor of Marketing, Kellogg School of Management

Tim is a clinical professor of marketing at Northwestern University's Kellogg School of Management where he teaches marketing strategy, biomedical marketing and strategic marketing decisions in the full-time, part-time and executive MBA programs. He is co-academic director of Kellogg's branding program. Click here to read more about Tim Calkins.

The 2018 Super Bowl promises to be another remarkable marketing event, featuring many of the best advertisers in the world. This year, companies are paying between $5.5 - 6 million for each thirty second spot.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.

Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks.

Join Tim Calkins for a look at the highs and lows of this year's Super Bowl advertising. Who did well? Who missed? And what does all this mean for business leaders?


DATE: Tuesday, February 6, 2018
REGISTRATION DEADLINE:  Friday, February 2 at 5:00pm.
7:30 - 9:00 am Continental Breakfast with Presentation
Continental Breakfast includes: freshly baked large muffins, scones, bagels, and pastries served with fresh fruit medley, and fresh squeezed orange juice. Coffee and other non-alcoholic beverages provided.

LOCATION: McDermott Will & Emery, 444 W. Lake Street, 40th Floor, Chicago 60606
Visitors must present a valid photo ID to building security on the plaza level. After checking in with security, please proceed to the 40th floor, the Firm’s main lobby. Check in on 40th floor, stair access to 41st floor. Please advise in advance if you require elevator access to 41st floor.
PARKING: Recommended parking is at 191 N. Wacker Dr. or 180 N. Franklin.
Wharton Club members and their guests: $20/person
Non-members: $40/person

CANCELLATION POLICY: All cancellations must be received by EOD Thursday, February 1, or the attendee who made the reservation may not receive a refund, regardless of participation, due to costs associated with the reservation.

Map & Directions

McDermott Will & Emery

444 W Lake St, 40th Floor, Chicago, IL 60606, United States,
by public transit by car by bike Walking