Connected Strategy in the age of COVID-19 Prof. Nicolaj Siggelkow (Livecast from Wharton)

Actionable Insights to Prepare for What's Next

Although the pandemic is causing major challenges for companies, the strategic issues you faced four months ago have not disappeared. The strategies you use to approach the recovery will either provide big opportunities to create profitable new relationships, or big challenges for your company if you get it wrong.

In this livecast, Professor Siggelkow will discuss how to:

• Redesign relationships with customers, suppliers and partners to capture the most value
• Map your customer journey to maximize customer loyalty while eliminating pain points
• Enhance a connected strategy within your organization to boost productivity and efficiency

NICOLAJ SIGGELKOW, PHD
David M. Knott Professor; Professor of Management; Co-Director, Mack Institute for Innovation Management

Tuesday, June 9 | 10–10:30 a.m. EDT

More information to come shortly.