Joe Granda, Founder of Marketing Prestig.io
North Shore Breakfast
B-School Meets Real World: Your Account-Based Marketing Playbook
Traditional lead generation was all about quantity. Account-based marketing is all about quality. Before account-based marketing, most B2B marketers looked only at finding more leads. Now it’s about connecting to the best contacts at accounts that can become opportunities. Gain traction building relationships with all the key stakeholders.
Account-based Marketing (ABM) is quickly becoming the next big thing in B2B marketing. According to the SiriusDecisions, more than 90 percent of B2B marketers believe that account-based marketing is a must-have. Yet, many of them feel inadequately prepared to effectively adopt an ABM methodology or simply don’t know how to start beyond simply asking sales reps to provide a list of target accounts that they like to target.
In this breakfast session, Joe Granda will share best practices for making ABM really work. He will discuss:
• Selecting the best accounts to target
• Cool tools to find the hidden insights
• Tips and tricks for your sales and marketing outreach
Joe Granda is the Vice President of Business Development at Common Goal Systems as well as founder of Marketing Prestig.io. Joe offers a rare commodity, nearly a decade of Chief Marketing Officer experience, where he translated his big-picture vision into execution excellence. As a leader at Syclo, he successfully catapulted a small software firm into a Gartner Magic Quadrant Leader that was acquired by SAP. He is a senior-level B2B marketer who has grown businesses from 30-100% annually & launched over 70 products at start-ups through larger mature firms.
Joe holds a Bachelor of Science in Electrical Engineering (BSEE) from the University of Pennsylvania and a Masters of Business Administration (MBA) from The Wharton School, University of Pennsylvania.
DATE: Thursday, November 09, 2017
TIME: 7:00-8:30 am
LOCATION: Max & Benny’s (Brookside Shopping Center), 461 Waukegan Road, Northbrook
COST: Please prepay now - Early Bird price ends at Noon on Wednesday, November 8th
Wharton Alums and their guests: pre-paid $20.00
Late registration/walk-in: $30.00
EARLY REGISTRATION NOW CLOSED