WCC & HBSCC North Shore Breakfast - The Latest Sales and Marketing Tech Landscape

Date and Time
Thursday, July 11, 2019
7:00am— 8:30am
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Max & Benny's
461 Waukegan Rd
Brookside Shopping Center
Northbrook, IL 60062
United States
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Who's coming

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Speaker: Joe Granda, VP of Business Development at Common Goal Systems

In 2017, Joe Granda shared at the North Shore club meeting best practices for making Account-based Marketing really work. The technologies area was a popular topic during the discussion. In today’s evolving world, professionals must embrace and stay ahead with the latest tools to strengthen our B2B sales and marketing processes.

It’s difficult to know which technologies you should choose to increase your chances of hitting quota. For instance, Insidesales.com identified a “foundational” technology stack that included social tools (35.2%), CRM (32.9%), data and list services (25.9%), sales cadence (17.1%), and chat (16.7%). At the spring MarTech 2019 conference, over 7,000 vendors were presented in the now infamous marketing technology landscape slide. We will talk about these technologies and welcome your active participation as part of this session.

In this breakfast session, Joe Granda will share research findings and his personal experience with these tools. He will discuss:

• Overview of the Tech Landscape with 8,000+ vendors and counting
• Big Players and Emerging Players
• Morphing and New Categories
• Thoughts on designing your stack


Joe Granda is the Vice President of Business Development at Common Goal Systems. Joe offers a rare commodity, nearly a decade of Chief Marketing Officer experience, where he translated his big-picture vision into execution excellence. As a leader at Syclo, he successfully catapulted a small software firm into a Gartner Magic Quadrant Leader that was acquired by SAP. He is a senior-level B2B marketer who has grown businesses from 30-100% annually & launched over 70 products at start-ups through larger mature firms.

Joe holds a Bachelor of Science in Electrical Engineering (BSEE) from the University of Pennsylvania and a Masters of Business Administration (MBA) from The Wharton School, University of Pennsylvania.


DATE: Thursday, July 11, 2019
Pre-Pay REGISTRATION DEADLINE: Wednesday, July 10, 2019 at noon.
TIME: 7:00-8:30 am
LOCATION: Max & Benny’s (Brookside Shopping Center), 461 Waukegan Road, Northbrook, IL 60062
COST: Please prepay
Pre-paid $20.00
Walk-in tickets
at the door: $30.00

We meet the second Thursday morning of every month. If you would like to present or have a suggestion for a presenter, please contact [email protected].


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Walk-in Ticket(s) - NS Breakfast July 2019
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Map & Directions

Max & Benny's

461 Waukegan Rd, Brookside Shopping Center, Northbrook, IL 60062, United States,
by public transit by car by bike Walking