Lucky by Design – Wharton Professor Judd Kessler unveils the secrets for getting more of what you want

Wharton Professor Judd Kessler discusses his new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want.”

The book will be available to those who pre-order it with their event ticket below. The book retails for $30. Let's support our great professors.

Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets, where what we get depends on how much we’re willing to pay, hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

What are the tricks for getting reservations at the hottest restaurants, live-event tickets, job offers, and spots in elite preschools and selective colleges? What about finding a soulmate on a dating app or receiving a life-saving organ transplant?

Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to tip the scales in your favor.

Join the Wharton Club of Chicago community in supporting Professor Kessler on his upcoming book launch. We will have light refreshments and an engaging presentation with Dr. Kessler