Consumer Behavior: Who Dictates Your Choices? by Dr. Barbara Kahn

Date and Time
Wednesday, November 2, 2016
7:30am— 9:00am
Add to calendar
Union League Club
65 W Jackson Blvd
Chicago, IL 60604
United States
View map

Join Dr. Barbara Kahn, Wharton Marketing Professor and Director, Jay H. Baker Retailing Center for  breakfast and a discussion on her research on perceptions, how they are formed and how they influence decision making, sometimes without our awareness.

Merlot versus Shiraz.  iPhone versus Android.  Now versus later.  Think you’re in complete control of your decisions?  Think again. Marketing professionals intentionally alter our perceptions, and exert more control over consumer behavior than we may want to admit. Learn how the art of mind-bending marketing subtly—and not so subtly—influence our choices and how insight into these processes can help restore personal power.

Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. Before becoming Dean at University of Miami, Barbara spent 17 years at The Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 60 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket. In 2013, she published Global Brand Power: Leveraging Branding for Long-Term Growth.

She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.
DATE: Wednesday November 2

TIME: 7:30 am breakfast and networking
8:00am – 9:00 am presentation

Union League Club
65 W. Jackson Blvd.
Chicago, IL 60604

COST: $40


Valet Parking available at the Federal Street Entrance.
Self Parking available at the garage on the northwest corner of Federal and Van Buren.


Purchase Tickets

Or register manually

Wharton Alum
Map & Directions

Union League Club

65 W Jackson Blvd, Chicago, IL 60604, United States,
by public transit by car by bike Walking