Monday, February 8, 2021
Love to talk about the Super Bowl ads but wondering how without the water cooler conversations. Not only that, COVID will change both how the game is played and how marketers approach the Super Bowl this year.
Wary companies hesitate on Super Bowl Commercials, citing pandemic. For instance, Coca-Cola and Pepsi are both opting out of this year's advertising. How should a company market itself? Will a funny commercial seem insensitive? Will a somber ad come across as merely depressing?
Join us to give your thoughts on Super Bowl ads. What brands stood out? What worked? What didn't? Why? And of course, what did we learn about marketing and business in the current COVID environment?
Anne-Michele Harrington, a brand management executive, will lead the discussion. She is a senior marketing leader with experience across iconic brands (including Ziploc, Skippy, Hunt’s Tomatoes), global brands, and scrappy start-ups. Anne-Michele has a track record of success driving short term and long term growth by uncovering and activating consumer insights in traditional and social/digital marketing campaigns.
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