Surprising Ways Men and Women Use Language Differently

What do you mean when you say “the big picture?” Would it surprise you to learn that the opposite sex intends an almost opposite meaning? We all agree that “teamwork” is important – but do men and women mean the same thing when they talk about it?

In this program, Marti shares a quick primer on His and Her dialects and explains how these little-known differences can lead to misunderstandings in the workplace. As organizations worldwide become more aware of the improved business outcomes they achieve when women’s voices and views are bolstered (big topic at Davos this year!), men and women in management will want to make sure their verbal and non-verbal language is conveying the meanings they intend – to their teams, their peers and their bosses.

Marti’s program will show you how to listen for the meaning behind the message. She’ll also share topline findings from recent research showing why suppressing women’s voices robs companies of their opportunity to maximize success.

Whether it’s the workplace or the home front, roughly 50% of the people you talk to are members of the opposite sex. Come get a few pointers on how ​to listen and speak to “the other half.”

The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.”

Marti Barletta shows companies how to get more customers and make more money per customer using the simple yet powerful insights of her GenerTrends™ principles. As the go-to authority on marketing and selling to women, Barletta has been quoted on CBS, ABC and MSNBC as well as in The Wall Street Journal, The New York Times, Fast Company, Businessweek, and many other publications worldwide.

A Wharton MBA, Barletta built her business consulting for Fortune 500 clients like Deloitte, Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others. A popular speaker internationally, she has spoken for hundreds of companies, conferences and associations across dozens of industries, and has enjoyed rave reviews on every continent (except Antarctica!). In fact, renowned business guru Tom Peters says “Marti Barletta is one of the best presenters, male or female, I’ve ever seen.” She connects easily with audiences and clients, who enjoy her sense of humor and love her practical tactics tailored specifically to their business issues and opportunities.

Visit her website for more: www.martibarletta.com.

EVENT DETAILS:
REGISTRATION DEADLINE: Wednesday, March 21 at noon.
Pre-Registration Now Closed
DATE: Thursday, March 22
TIME: 5:30 pm Check-in
         6:00 pm Presentation
LOCATION: Offices of Horwood, Marcus and Berk, Chartered; 500 W Madison St #3700, Chicago, IL 60661
COST:
WCC members and their guests: $20/person
Non-members of WCC and their guests: $35/person

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CANCELLATION POLICY: All cancellations must be received two (2) business days BEFORE the event or the attendee who made the reservation may not receive a refund, regardless of participation, due to costs associated with the reservation.