Tuesday, April 12, 2016Learn how to build and test a “minimum viable product” (MVP)
Maximum Innovation with Minimal Risk: The MVP Strategy
Tuesday, April 12, 2016
11:00 a.m. to Noon (CST)
Led By: Laura Huang
About the Session:
In this webinar, participants will learn what a “minimum viable product” (MVP) is, and how the MVP model can help them test the introduction of any product, service, or idea into a new market. The MVP strategy can be useful for both established organizations and early-stage ventures alike. Learn how to build and test an MVP, and how the MVP strategy can help identify one’s target market, build a customer acquisition strategy, and determine the product/market fit.
About the Speaker:
Laura Huang is an Assistant Professor of Management and Entrepreneurship at the Wharton School, University of Pennsylvania. Professor Huang’s research examines the micro-foundations of entrepreneurship and the role of individual perceptions, preferences, and attributions on investor decisions. She is currently studying the impact of factors such as trust, authenticity, perspective taking, and overall gut feel on decision-making.
Professor Huang holds a Ph.D. from the University of California-Irvine, an MBA from INSEAD, and both an M.S. and a B.S. in Engineering from Duke University.
Prior to entering academia, Professor Huang worked across NA, Europe, and Asia in investment banking, consulting, and general management, for corporations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. She has also served as a consultant and advisor to a number of entrepreneurial start-ups in the US, Europe, SE Asia, and China.
Space is limited, so register today by following the appropriate link below:
WHARTON ALUMNI:
https://cessna.wharton.upenn.edu/webinarseries/webinar.php?event=70&title=webinar-041216
NON-WHARTON ALUMNI:
https://whartonalumniaffairs.wufoo.com/forms/wharton-webinar-series-laura-huang/